And when a site visitor identifies themselves by adding their Email Address, Drift automatically enriches the data for that contact and pulls in their name, location, job and company information, links to their social profiles and more.
All of which is easily accessible in the side profile drawer.
This is because people will usually have to create a profile and post a picture - so you have a greater idea of who you are talking to.
Of course they could be using a fake picture or fake information but you should find the majority would be genuine.
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You are then presented with strangers' profiles one by one and you can swipe the person's profile left to essentially "pass" on them and right to "like" them.
If both people "like" one another they are connected through an in-app chat feature.
The fake profiles show up alongside the other photos of strangers you see once you've signed into Tinder through Facebook via the i Phone app.
For those who haven't used it, on Tinder you fill out a simple profile and post a few photos of yourself.